December 30, 2020, the leaders of China and the EU jointly announced the completion of the China-EU investment agreement negotiations as scheduled.

After 7 years and 35 rounds of negotiations, the China-EU Investment Agreement has been revised to a positive result. People from all walks of life at home and abroad believe that the China-EU Investment Agreement will not only benefit both China and Europe, but will also strongly stimulate the recovery of the world economy in the post-epidemic period, promote the liberalization and facilitation of global trade and investment, and make an important contribution to building an open world economy.

Since the China-US trade war, coupled with the impact of factors such as the new crown epidemic in 2020, China's LED export market is worrying. According to relevant statistics, in the first five months of 2020, China's total import and export of goods trade was 11.54 trillion yuan, a decrease of 4.9%, and the rate of decline was the same as the previous four months. Among them, exports were 6.20 trillion yuan, down 4.7%; imports were 5.34 trillion yuan, down 5.2%. Although the domestic epidemic has been brought under control, the internal economy has gradually recovered, and the export share has gradually rebounded. However, as a non-essential product, the export market of China's LED display application products has been greatly affected. It is estimated that the overseas market of the LED display industry will account for about 20.6% in 2020, which is 17.5% less than in 2019. Then, the negotiation of the China-EU Investment Agreement and the smooth signing of the RCEP agreement have created convenient policy conditions and export channels for the export of China’s LED products, which is not only conducive to the revival of the domestic LED display industry, but also for all walks of life and stimulate the whole industry and the world’s economic recovery.

1. Conducive to resolving the further expansion of China-US trade contradictions. In the future, through trade between China and European countries, it may be possible for the United States to re-recognize China and eliminate each other's unfavorable factors.

2. It is conducive to the entry of high-end LED products into the European market. After the signing of the investment agreement, it will greatly reduce trade frictions between China and Europe and provide more convenient policy conditions for Chinese LED companies to enter the European market.

3. Conducive to the formation of brand influence. There are many well-known brands and companies in the European market. After entering this market, our domestic LED companies can gradually build their own unique brand influence with the help of local brands and environmental advantages.

4. It is conducive to building a globally influential global intellectual property protection system. The provisions on related patents and intellectual property rights in the China-EU Investment Agreement are a must for Chinese LED companies who want to enter the European market in the future. This has promoted domestic companies to focus more on related patented technologies. R&D and application to form a better intellectual property system.

All in all, with the active promotion of the government, the negotiation of the China-EU investment agreement has been completed, making the road of China's LED international brand smoother. China's LED industry, which has been developing for more than 30 years, will usher in a bigger outbreak in overseas markets after the epidemic is over. It is the general trend for Chinese LED companies to go global. Europe is one of the major markets in the world. The establishment of the China-EU Investment Agreement will encourage more companies to explore the international market represented by Europe.